Account Handling

The key objective of the Account Handler is to manage the programme/account for the client.  This would include the day to day running of the account and the actions of the account team to ensure all runs smoothly.

Account Handling varies from the position of an Account Executive to Account Manager and then the more strategic positions of Account Director and Associate Director.

Account Executive (AE)

Some of the key functions of an AE are as follows:

Demonstration of an understanding of the client programme and the AE's contribution to its delivery.
Assisting in the internal communication between functions e.g. account management and editorial.
Supplier liaison and administration duties.

Account Manager (AM)

Some of the key functions of an AM are as follows:

The day to day running of the programme(s)

An Account Manager is someone who can delegate and ensure clients are updated regularly as well as making sure the team are working to the objectives set.

Working with many different professional groups.

Account Director (AD)

Some of the key functions of an AD are as follows:

Direction of the programme, working with clients at the strategic end of the project.

Growth of account business and client relationship development.

Development of professional relationships e.g. industry, not for profit and multi disciplinary groups.

In What environment will I be working?

Many of the account handling roles are based in the communications sphere of the industry and will be with Medical Communication agencies that specialise in Advertising, Medical Education and Public Relations.  Their clients are largely pharmaceutical companies and hence good communication skills when working with clients and an appreciation of their work is critical.

Career Structures within Account Management

Having consolidated experience in a healthcare communications agency, the career pathway for an Account Handler can take a varied route.  Progression to an Account Director role whereby the person takes on more responsibility for the strategic elements of the programme, or a Business Development role whereby business generation with existing and new clients is the central focus, are two options to consider.