Key elements of job role:
Client/internal support
• Ability to quickly analyse and assimilate market, therapy area and product information in order to provide consultancy advice on product differentiation, positioning, and marketing strategy
• Able to develop key messages that support product positioning and brand vision
• Able to lead communication strategy meetings
• Present authoritatively and with credibility to client commercial, medical and scientific staff
• Present authoritatively and with credibility to thought-leaders in any given therapy area
• Thorough understanding of principles and processes underlying the various components of a communication programme (from satellite symposia to publication planning)
• Build successful relationships with client commercial and scientific staff
• Build successful relationships with internal teams across TGCG
• Identify and develop opinion leader relationships
• Possess excellent medical writing skills and been exposed to a wide range of communication activities
• Knowledge of CME and ability to develop suitable programmes
Ensure highest standards of quality control and client service
Delivery
• Develop and write strategically-focused communication plans taking into consideration product marketing goals and objectives
• Write, support or manage the delivery of defined sectors within a communication programme
Ensure products and services are delivered to quality standards across more than one communication programme
Internal liaison
• Support and maintain team focus with colleagues across account team and within other departments
• High-level mentoring of other writers and support staff in team
• Involvement with identification and delivery of scientific training needs across account team
• Clear communication with Senior Managers on account and management issues
• Contribute to groups product development
Sharing ideas and best practice
Finance
• Estimating of project hours for individual projects
• Monitoring of own time incurred on projects
• Proactive request for feedback on time from account management
• Diligent accurate completion of personal time sheets
Business Development
• Utilise therapy area expertise and commercial understanding to support proposal development and build understanding across account team
• Work with Business Development team, as appropriate, to identify and develop business leads
• Develop and present scientific credentials on pitches in collaboration with the Business Development team